How updated are you with the latest digital trends? Digital technology is changing the way we interact people and do business. We are looking at the latest trends in digital technology for 2020 and beyond and how you can take advantage of them.
AI is here to dominate:
Many of us some few years would have thought that AI was just a hype and that we would never ever see the real power and effects of AI to the business world. The interesting fact is that you don’t have to be a technology expert to be able to know that AI is here to dominate and transform the way businesses operate and deliver value to customers.
AI can be applied in different areas of business such as; virtual agents and Chabot, suggestive web searches, targeted advertising, voice and speech recognition, machine learning, face recognition and autonomous driving. Many businesses today are using one form of AI or the other to enhance the efficiency and user experience of their business.
The most important aspect of AI for me is how AI is improving the collaboration between marketing, technology and operations. AI plays a very pivotal role in helping marketing in getting the right behavior of customers and predicting what the customer may need even before they have that need. Getting the right intelligence on customer behavior will help marketing work with data that is accurate and right.
With accurate information about customer behavior businesses can deliver service that meet the exact needs of their customers by deploying the right technologies, services or products with excellent user experience for their operations. The power of AI goes as far as you would like to take it.
Voice UI on the rise
The way we interface and communicate with using technology has gone through a lot of different phases over the past years. User interfaces have gone from keyboard, mouse, touch and voice. As humans, the most easiest and convenient way of communicating is by voice, it kind of comes natural with us and we sometimes wish we could communicate the same way with our devices and even how we access services from businesses.
Voice User Interface is becoming a bit popular with how we interact with devices with voice interactive technologies like Alexa, Siri and Google Home. Interacting via voice with machines and devices might not be as simple as we would want it to be because machines are most not likely to be as interactive and understanding as your friends especially if the VUI is poorly designed.
Business originations who are willing to make the necessary investment into VUIs that actually can by a large extent understand the commands, intent and language of the speaker can win with voice. If machines could understand almost everything that humans say and act based on the intent of the speaker, then we would be interacting with machines the same way we interact with other humans. Until we get there, we can continue to keep an eye on the growing popularity of VUI.
Omnichannel marketing is the way to go
Omnichannel marketing is becoming the way to go in reaching customers. Omnichannel marketing is the practice of marketing across multiple channels like email, apps, social media, video, and your website blog. Customers today are tech-savvy and interact and engage across different social media and online channels because of the ubiquitous nature of technology and information.
To deliver improved customer user experience, it is very critical that businesses now tend to market and reach out to customers across all their customer touchpoints and channels. This also goes a long way in helping businesses build a solid and dominating brand with consistency in communication across all social media and online channels.
Technology has made it possible for customers to access multiple channels at the same time and businesses must begin to understand that the smartphone is the new TV in the technological age. It is very convenient to use and operate making it one of the best ways of reach out to customers.
Omnichannel are here to stay for now we can say that until other new channels emerge in the future but until that time, if you want to win with your marketing in the digital age then you must learn to market across multiple customer touchpoints.
Time to take a deep dive.
It is really unbelievable the rate at which technology keeps advancing with the emergence of great new technology almost every single day. In 2020 AI, UVI, Videos and other interactive content will keep dominating the technology world as the new generation of customers are technology savvy and love the idea of staying social with technology.
It is important that as a business that you act now; dive in and reach out to your customers in a way that makes them love your brand and give them an experience that will keep them coming back to you. If you are wondering the right kind of technology to deploy to make your business thrive in the age of technology, then reach out to our expert consultants to help your businesses deploy the right kind of technology.